WHY

Very few brands and organizations know WHY they do what they do. WHY is not about making money. WHY is a purpose, cause or a belief. It's the very reason a brand exists.

WHY Slayy was brought to life is, and will always be, the core of our brand and of all the actions we take as a Company. Slayy is for those who Slayy. It’s for people who live, or want to start living by their passions, hobbies, ambitions and dreams. For people who look beyond comfort, and beyond money. How you Slayy doesn’t matter - you can play chess, jog, study, volunteer, win an olympic or work 9 to 5. We recognize you, we are proud of you and we want to be on that journey with you. We want to push you forward, we want to give you the confidence and the ability to express yourself. And jewellery is a great way to empower.

Our commitment to quality is what sets us apart. We take pride in the craftsmanship of our jewellery and every piece is made with care, and attention to detail. Our designs are inspired by the World that surrounds us. By our repetitive tasks, by our dreams and by people close to us. We are here to disrupt not only comfort but also the jewellery industry that cuts corners and offer low-effort pieces made of cheap materials, for an exorbitant prices.

We believe that Slayy jewellery is more than just an accessory. It's a statement of who you are and what you stand for. Our brand color, Chartreuse, suggests confidence, prosperity, travel and growth. We are committed to give back more than we take. You can feel good about wearing our pieces, because your purchase is one of many bricks that help us build what we stand for at Slayy.